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Senior Director, Brand Marketing

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Developing innovative technologies to revolutionize the payments industry while helping customers transact in global marketplaces is not for the faint of heart. We have big goals and are looking for people to join our team who want to leave a legacy. Just as you are committing to do your best work, Tom our CEO, commits to making this the best place you’ve ever worked. It’s a partnership from the very beginning. If you are looking to step outside your comfort zone, learn new things, apply your skills, collaborate with brilliant people and have fun along the way, then you might be our next Yapster! We promise to provide you with an amazing journey along your career. At Yapstone, we don’t just accept difference — we celebrate it, we support it, and we thrive on it for the benefit of our employees. Yapstone is proud to be an equal opportunity workplace.


We are seeking a global Head of Brand & Marketing Communications with a proven track record of success and extensive Brand, Communication and Content Management expertise in a global environment. You will use your passion, experience and vision to build and lead marketing communications team. Customer-focused and resulted-oriented, this leader must have the ambition to build and nurture a unique brand, you must bring the passion, creativity and agility required to promote and grow a fast moving start-up like business in a changing environment as we aspire to innovate the payment experience for our partners and end users. As a senior leader on the Yapstone marketing team, you will work closely with product, sales, account management teams, and other stakeholders like PR and Legal to ensure alignment to overall objectives. You will own our brand strategy, content strategy, public relations, messaging framework and customer insights, developing a powerful and effective communications plan that enables us to drive adoption of our payments platform across multiple channels and multiple, unique audiences (merchants, buyers, partners, employees). This leader is responsible for external communications globally, liaising with both internal and external stakeholders. This role requires an individual who can combine a vision of the future of digital commerce with a strong mind for operations, execution, and growth.


Primary Responsibilities

  • Leverage your deep insights on our key market segments to define and implement a global brand and content strategy that drives awareness, preference and adoption among merchants, buyers and our partner ecosystem

  • Work with product marketing, product managers, and Yapstone leaders to identify core messaging and develop the big-picture understanding you will need to ensure content resonates with targeted audiences

  • Define, create and manage the content strategy including development of a framework for prioritizing different personas and funnel stage, the corresponding editorial calendar an KPIs for reporting and measurement

  • Oversee the design and production of the content (sales collateral, events collateral, digital assets) to support the acquisition and retention programs towards merchants and buyers

  • Define and drive the brand positioning and guidelines

  • Collaborate with digital marketing channel owners to understand content needs, opportunities to improve existing content, and prioritize the editorial calendar.

  • Develop thought leadership content to help build our brand and our leadership voice.

  • Establish mechanisms to ensure other marketing teams use messaging as a foundation in creative / collateral development

  • Participate in the planning of external and internal events, conferences and fairs

  • Develop and inspire a team of world-class Marcom managers

  • Regularly audit and measure the effectiveness of our message and content assets to prioritize, define, create, and/or re-iterate content.

Primary Responsibilities

  • Leverage your deep insights on our key market segments to define and implement a global brand and content strategy that drives awareness, preference and adoption among merchants, buyers and our partner ecosystem

  • Work with product marketing, product managers, and Yapstone leaders to identify core messaging and develop the big-picture understanding you will need to ensure content resonates with targeted audiences

  • Define, create and manage the content strategy including development of a framework for prioritizing different personas and funnel stage, the corresponding editorial calendar an KPIs for reporting and measurement

  • Oversee the design and production of the content (sales collateral, events collateral, digital assets) to support the acquisition and retention programs towards merchants and buyers

  • Define and drive the brand positioning and guidelines

  • Collaborate with digital marketing channel owners to understand content needs, opportunities to improve existing content, and prioritize the editorial calendar.

  • Develop thought leadership content to help build our brand and our leadership voice.

  • Establish mechanisms to ensure other marketing teams use messaging as a foundation in creative / collateral development

  • Participate in the planning of external and internal events, conferences and fairs

  • Develop and inspire a team of world-class Marcom managers

  • Regularly audit and measure the effectiveness of our message and content assets to prioritize, define, create, and/or re-iterate content.

Requirements

  • 10+ years of B2B marketing experience with direct responsibility for brand and content strategy

  • Successful track record developing effective thought leadership and sales enablement assets

  • Direct people management experience

  • 7+ years of experience in digital marketing

  • 7+ years in brand marketing and go-to-market expertise

  • Bachelor's degree

  • Superior sense of brand and editorial voice; the ability to harmonize message across multiple channels and marketing vehicles

  • Highly developed and polished written and verbal communication skills. Successfully able to present to and influence management at the VP level and above and are capable of writing and owning large, complex documents.

  • Deep understanding of the payments space

  • Expertise in digital marketing strategies (and ideally mobile and social) channels; proven ability to generate innovative and effective content strategy that builds awareness, intent and conversion)

  • Comfortable w/ ambiguity - able to establish strategic direction and implement effectively in a global, matrixed organization

  • Creative problem-solver with a growth mindset; you actively and intuitively find ways to simplify process and improve performance

  • Proven ability to recruit, manage, develop, and retain a high-performing team in a high-pressure, fast-paced environment

  • You bring an entrepreneurial spirit and are known as a “fixer” – a marketing leader who can establish process and structure where it is lacking

Requirements

  • 10+ years of B2B marketing experience with direct responsibility for brand and content strategy

  • Successful track record developing effective thought leadership and sales enablement assets

  • Direct people management experience

  • 7+ years of experience in digital marketing

  • 7+ years in brand marketing and go-to-market expertise

  • Bachelor's degree

  • Superior sense of brand and editorial voice; the ability to harmonize message across multiple channels and marketing vehicles

  • Highly developed and polished written and verbal communication skills. Successfully able to present to and influence management at the VP level and above and are capable of writing and owning large, complex documents.

  • Deep understanding of the payments space

  • Expertise in digital marketing strategies (and ideally mobile and social) channels; proven ability to generate innovative and effective content strategy that builds awareness, intent and conversion)

  • Comfortable w/ ambiguity - able to establish strategic direction and implement effectively in a global, matrixed organization

  • Creative problem-solver with a growth mindset; you actively and intuitively find ways to simplify process and improve performance

  • Proven ability to recruit, manage, develop, and retain a high-performing team in a high-pressure, fast-paced environment

  • You bring an entrepreneurial spirit and are known as a “fixer” – a marketing leader who can establish process and structure where it is lacking

Apply Now

Our Benefits

  • We offer comprehensive health, dental, and vision wellness plans for you and your family with low employee premiums.
  • You work hard every day to build the future of our company, so we’ll help you build your future with a 401(k) plan that features employer match.
  • We encourage and support our teams to take time off to recharge and reboot because changing how the world pays is no easy task.
  • We care about the community where we work. Through YapCares, you get 8 hours of paid volunteer time off each year to make a difference.
  • Enjoy food, fun and camaraderie with breakfasts, dinners, snacks, social hours and events.
  • A great location in the Easy Bay that is a reverse commute for many Yapsters, and we’re right across the street from BART.